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Advertising Principles for the Jewelry Industry
Jewelers Vigilance Committee
This abstract outlines some important principles of advertising while adhering to Federal Trade Commission (FTC) Guidelines. It is excerpted from JVC’s “Guide to Selling Jewelry in the 21st Century: Legal Compliance for Designers, Independent Jewelers, and Online Sellers” and is a recommended Essential Guide for AGS members. It may be purchased from www.jvclegal.org.