Our fascination with the natural brilliance and beauty of precious gemstones has endured for centuries. Today it manifests itself in record-breaking, multi-million dollar auctions and a global race to unearth the next historic find of pigeon’s blood rubies, vivid pink spinels, and neon Paraíba tourmalines. We are entering a time when the use of exotic colored gemstones in couture and high jewelry is unprecedented. From the major brands on 5th Avenue to the red carpet, color is all the craze today. Wealthy consumers all over America are looking for rare and unusual items that not only have intrinsic value, but will also set them apart from the average consumer.