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Using Fluorescence to Sell More Diamonds: The Science and the Story
Learn how fluorescent diamonds can bring a new meaning to individuality through their uniqueness and rarity, giving you a chance to share one of the features of diamonds that will excite your customers and help grow your business. Fill your inner gem-nerd with joy as you not only learn how to sell fluorescence, but how to appreciate and explain exactly what it is in an easy-to-understand way. We promise we’ll leave you “aglow” with a whole new understanding for how amazing natural fluorescent diamonds can be, how you can demonstrate it for your customers, and create an experience for jewelry buyers looking for something different.